OpenAI Tests “Log in with ChatGPT” as a Competitor to Google and Apple Sign-In
OpenAI is exploring a major expansion of its services with “Log in with ChatGPT,” a new feature that would enable users to sign into third-party applications using their ChatGPT credentials. Reports from May 28, 2025, suggest this initiative aims to position OpenAI as a competitor in the single sign-on (SSO) market, challenging established solutions from Apple, Google, and Microsoft.
With an estimated 600 million monthly active users, OpenAI seeks to leverage ChatGPT’s massive user base to integrate AI-driven authentication into daily digital interactions. This move could transform ChatGPT into a core identity provider, opening new opportunities for service integration and monetization while redefining how users manage their online presence.
To gauge interest, OpenAI has reached out to developers with a questionnaire assessing their user base and monetization strategies for AI-driven applications. The company is likely targeting platforms where AI-powered personalization is crucial, hinting at potential features that could enhance third-party services.
A preview of “Log in with ChatGPT” was recently shared with developers via Codex CLI, OpenAI’s AI coding tool, allowing integration with ChatGPT Free, Plus, and Pro accounts. Developers testing the feature were incentivized with API credits.
While OpenAI CEO Sam Altman previously hinted at a “Log in with OpenAI” concept in 2023, the latest developments indicate concrete steps toward implementation. The timeline for public availability remains uncertain, but the prospect of a unified, AI-enhanced authentication system across platforms is an intriguing possibility.
