AI Tool Adoption Surges as Over 30% of US Online Users Engage Monthly, Comscore Reports
A new Comscore report highlights the rapid adoption of artificial intelligence tools, revealing that over 30% of the U.S. online population actively uses AI tools each month. Mobile engagement is particularly strong, with approximately 67 million users interacting with AI on their mobile devices.
The study, which tracks 117 AI tools across nine categories, identifies leading platforms such as OpenAI’s Gen AI, Microsoft’s Gen AI (Copilot), and Canva’s Gen AI features. Beyond AI assistants, creative tools are gaining traction, with AI-powered audio generation attracting 23.8 million projected visitors, followed by image generation (23 million), design tools (23 million), and video generation (22.4 million).
These findings underscore the increasing role of AI in everyday digital experiences, reflecting a broader shift in consumer behavior toward AI-powered solutions.