Alibaba Launches Qwen AI Shopping Features for Taobao and Tm

Alibaba has integrated its Qwen large language model into its primary e-commerce platforms, Taobao and Tmall, to enable a conversational shopping experience. This update allows users to interact with a catalog of more than four billion products through natural language queries. The Qwen AI shopping integration is designed to simplify the process of finding, comparing, and purchasing items by moving beyond traditional keyword searches.

The new system includes a specialized skills library that automates several common post-purchase and pre-purchase tasks. Users can now use the AI to track logistics, monitor price fluctuations over a 30-day period, and manage after-sales support requests. These features aim to reduce the manual effort required to manage orders across the Alibaba ecosystem. Within the Taobao app, the company has also introduced visual AI tools, such as virtual clothing try-ons, which use the Qwen model to help shoppers visualize how garments might fit.

Conversational Search and Native Checkout

The Qwen AI shopping experience is accessible directly through the Qwen application, where users can browse the entire Taobao and Tmall inventory. When a user decides to make a purchase, the system utilizes a native Alipay checkout process. While the AI handles the product discovery and selection, the final transaction requires a manual confirmation from the user to ensure security and accuracy.

This integration is a shift toward agentic commerce, where AI assistants take a more active role in the consumer journey. By combining large-scale product data with generative capabilities, Alibaba is attempting to make digital storefronts more interactive. As of May 11, 2026, these features are being rolled out to improve the standard Taobao and Tmall mobile applications, providing a more streamlined interface for mobile-first shoppers.

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Conversational Search and Native Checkout

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