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Apple Doubles Production to 10 Million Units Amid Surging MacBook Neo Demand

MacBook Neo demand

Apple has reportedly increased its production orders for the MacBook Neo, doubling its initial target to 10 million units for the 2026 fiscal year. This significant ramp-up follows stronger-than-expected MacBook Neo demand for the new entry-level laptop, which debuted earlier this year on March 11. To meet this surging interest, the company has commissioned additional A18 Pro silicon from its manufacturing partner, TSMC.

The MacBook Neo is Apple's most affordable portable computer to date, carrying a retail price of $599. Despite its budget-friendly positioning, the device is powered by the high-performance A18 Pro chip, built on a 3nm process. This hardware configuration includes a 6-core CPU and a 16-core Neural Engine, which the company states provides three times faster performance for AI-related tasks compared to competing PC hardware in the same category.

Meeting the MacBook Neo Demand

The decision to double production from 5 million to 10 million units highlights the success of the $599 price point in attracting a new generation of macOS users. The laptop features a 13-inch Liquid Retina display and a fanless design that weighs 2.7 pounds, prioritizing portability and silent operation. It also provides up to 16 hours of battery life, making it a competitive option for students and mobile professionals.

Securing the necessary components for this expansion requires careful coordination with TSMC. Apple is reportedly paying a premium to ensure it has enough 3nm capacity for the A18 Pro chips before production begins for the upcoming iPhone 17 series. This move ensures that the supply of the MacBook Neo remains steady as the company prepares for the busy back-to-school and holiday shopping seasons.

Available in Blush, Indigo, Silver, and Citrus, the MacBook Neo includes dual USB-C ports and supports a wide range of modern software features. Education customers can access the device at an even lower price of $499, further driving the volume of orders that led to this production increase. As of May 2026, the laptop remains a central part of the company's strategy to expand its user base through high-efficiency, low-cost hardware.

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Photo by Magnus Jonasson on Unsplash

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