Apple TV+ price hike: monthly plan jumps to $14.99
Apple TV+ now costs $14.99 a month for US subscribers, up from $12.99. The annual plan rose from $99 to $119. The Apple TV+ price hike took effect Friday, August 28. Apple One Individual went up at the same time, from $19.95 to $21.95 a month.
The service has been repriced four times since its 2019 debut at $4.99 a month. New US customers pay the higher rate at sign-up. Existing subscribers get roughly 30 days of notice before the new charge reaches their bill.
Apple points to its expanding programming, which now includes Formula 1 and Major League Soccer coverage, as the reason. The move follows Apple Music price increases announced weeks earlier. Viewers in Brazil, Chile, and Mexico are getting increases of a similar size. Apple One Family and Premier plans hold at current prices this round, after adjustments earlier in the year.
Apple TV+ does not offer an ad-supported tier, so the higher rate applies to the service's only version, with no cheaper option beneath it. Annual billing still saves money: $119 divided across 12 months comes to about $9.92 per month, versus $179.88 for the same year billed monthly.
Apple TV+ pricing since 2019
Each repricing has added $2 or $3 to the monthly fee.
| Year | Monthly price |
|---|---|
| 2019 (launch) | $4.99 |
| 2022 | $6.99 |
| 2023 | $9.99 |
| 2025 | $12.99 |
| 2026 | $14.99 |
Today's rate is about three times the 2019 launch price. The annual plan increase this year is a 20% jump by itself.
What the Apple TV+ price hike means for you
Apple One Individual subscribers feel the change too, with the bundle now at $21.95 a month. Each time one of the bundle's components is repriced, the savings over buying Apple TV+, Apple Music, and iCloud storage separately narrow.
Current members should expect a notification email roughly 30 days before the new charge begins. The rollout is consistent with the service's earlier increases: no advance warning, a fast effective date, and the same subscribers absorbing the cost.
Why this matters
In the seven years since launch, the monthly fee has grown from $4.99 to $14.99, with four increases between 2022 and 2026. For households carrying multiple streaming subscriptions, this Apple TV+ price hike makes the annual plan the clear choice, and the notification email is the signal to act before the higher rate arrives.
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