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# Apple's iCloud+ Apple TV Bundle Reaches 100+ Countries, but Skips the US and UK
- URL: https://bytevyte.com/apples-icloud-apple-tv-bundle-reaches-100-countries-but-skips-the-us-and-uk/
- Published: 2026-09-20T13:14:39.000Z
- Updated: 2026-09-20T13:14:39.000Z
- Description: Apple's iCloud+ Apple TV bundle adds Apple TV, Arcade and Music Select to every paid storage tier in 100+ countries, but leaves out the US and UK.
- Author: Bytevyte Editorial
- Tags: quick-beats

**Apple** has folded **Apple TV** and **Apple Arcade** into every paid **iCloud+** plan in more than 100 countries, turning its cheapest storage product into a streaming and games bundle. The entry-level 50GB plan, which costs $0.99 a month, now carries both services at no extra charge. Apple announced the change on 15 September and says the rollout will be complete by the end of September. The iCloud+ Apple TV bundle leaves out the United States, Canada, Australia, the United Kingdom, New Zealand, Japan and most of Western and Northern Europe.

Markets that qualify include India, Kenya, Mozambique, Singapore, Saudi Arabia, Türkiye, the United Arab Emirates, Uganda and Niger. The list also runs through Albania, Algeria, Angola, Antigua and Barbuda, Bosnia and Herzegovina and Saint Vincent and the Grenadines. Apple has not published a single complete list of participating countries, which makes it hard for a subscriber to know in advance whether their plan is changing.

## Inside the iCloud+ Apple TV Bundle

Three things arrive with the storage. Subscribers get the Apple TV catalogue, which includes *Ted Lasso*, *The Studio*, *Severance* and *Pluribus*; the Apple Arcade games library; and curated Apple Music stations sold under the name Apple Music Select. Every paid tier qualifies, from the 50GB plan upward, so no one has to buy more storage to unlock the entertainment services.

Family Sharing carries the same access to five additional people on one plan. Apple is retiring standalone Apple TV and Apple Arcade subscriptions in the participating markets and migrating existing paying subscribers onto the bundled plan, with push notifications and email as the notice. Arcade progress and saves transfer. In India, the entry iCloud+ tier is priced at Rs 75 a month.

Apple is also widening Apple TV's footprint by 59 markets, taking total availability to 170\. That expansion is the quieter half of the announcement: the bundle only helps people who already pay for storage, while the additional markets put the service in front of new audiences for the first time.

## Why the $0.99 Tier Is the Wedge

The choice of the cheapest tier is the strategic detail. A subscriber on 50GB has already decided to pay Apple every month for something unglamorous: photo and device backups. Adding Apple TV and Arcade to that plan converts an existing paying base into streaming reach without asking anyone to sign up, enter a card, or weigh a second subscription.

It also changes the cancellation math. Someone who might drop a video service after finishing a series still needs their photos stored, and once the shows come attached to storage, the entertainment sits inside a bill the customer was going to pay anyway. The logic is retention: keeping the bill alive matters more here than adding income.

The arithmetic behind that is stark. Family Sharing spreads the same 50GB plan, Apple TV and Arcade across five additional people, so six accounts can sit on one $0.99 bill in a bundled market. Apple One Individual in the United States, which adds Apple Music, News+ and Fitness+ on top of the same video and games services, costs $21.95 a month. Growth-market customers receive a slice of that package for under a twentieth of the price.

The contrast with Apple's other services move this month makes the split visible. Apple is offering a three-month Apple One trial to buyers of a new iPhone, iPad or Mac, with United States pricing as follows:

| Apple One tier | US monthly price |
| -------------- | ---------------- |
| Individual     | $21.95           |
| Family         | $27.95           |
| Premier        | $39.95           |

Apple One is an upsell aimed at markets where the individual services already sell. The iCloud+ bundle is the opposite instrument, deployed where Apple TV and Arcade struggle to find standalone buyers. Apple is running both at once, on different customer bases, with different economics.

## The Trade-Offs Apple Is Accepting

Reach comes at a price. Bundling two services into a $0.99 plan means Apple collects no incremental revenue from the entertainment it is now delivering, at least in the short term. In low-average-revenue markets that may be the only way to get Apple TV onto devices at all, but it sets a customer expectation that video and games come with storage instead of being separate purchases.

The value also varies by market in ways the headline number hides. Apple Music Select is a set of curated stations rather than the full Apple Music catalogue, and Apple's market list notes that Apple TV content and Apple Arcade games can differ from country to country. Two subscribers paying the same $0.99 in different countries are not necessarily receiving the same library, which makes the offer harder to compare against a standalone subscription.

Apple has drawn the line at its highest-value territories. The United States, the United Kingdom, Canada, Australia, New Zealand, Japan, Germany, France, Italy, Spain, Denmark, Norway and Sweden all keep paying standalone prices. The same 50GB plan in those countries still buys storage and nothing else, so the iCloud+ Apple TV bundle's headline value is unavailable to the customers who generate the most services revenue.

One detail remains unresolved. Apple says Apple One subscribers are unaffected by the change, yet in India the standalone Apple One subscription is being discontinued. Whether the two statements describe a global policy or a country-by-country migration is not clear from Apple's messaging, and it matters to anyone in a bundled market who currently pays for Apple One.

The immediate thing to watch is the rollout schedule. Apple says the change reaches every participating country by the end of September, and India began enabling it for existing subscribers on 19 September without requiring a new sign-up.

## Why this matters

Apple is treating cloud storage as a distribution channel rather than a product, and the $0.99 tier is the cheapest possible entry point for that strategy. For subscribers in the 100-plus markets covered, a storage bill now doubles as an entertainment subscription. For everyone in the excluded markets, the effect runs the other way: the same services still cost extra, which keeps the iCloud+ Apple TV bundle a growth-market tool rather than a global benefit.

## Related Articles

- [Apple TV+ price hike: monthly plan jumps to $14.99](https://bytevyte.com/apple-tv-price-hike-monthly-plan-jumps-to-14-99/)
- [Disney+ Playlists Go Global as Streaming's Always-On Mode Arrives](https://bytevyte.com/disney-playlists-go-global-as-streamings-always-on-mode-arrives/)
- [Apple Confirms a Siri AI Subscription Is Coming for Heavy Users via iCloud+](https://bytevyte.com/apple-confirms-a-siri-ai-subscription-is-coming-for-heavy-users-via-icloud/)

✔Human Verified

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*Researched and cross-referenced against primary sources by the Bytevyte editorial team. This article was generated with the assistance of artificial intelligence and reviewed by the Bytevyte editorial team.*