xAI’s Grok Expands to Telegram Following $300 Million Distribution Deal
Elon Musk’s AI venture, xAI, is taking a major step toward expanding the reach of its chatbot, Grok, by integrating it with Telegram, one of the world’s largest messaging platforms. The deal, reportedly valued at $300 million over one year, is structured to offer significant financial and strategic advantages to both parties while positioning Grok for broader consumer adoption.
Under the terms of the agreement, Telegram will receive a combination of cash and equity from xAI, along with 50% of revenue from Grok Premium and Premium+ subscriptions sold through the Telegram platform. Telegram founder Pavel Durov confirmed the partnership, emphasizing the mutual benefits and strategic alignment between the two companies.
For xAI, the deal opens access to Telegram’s user base of over one billion monthly active users—a significant leap from the estimated 500 million monthly users of X (formerly Twitter), where Grok is currently deployed. By embedding Grok into Telegram, xAI aims to place its AI assistant directly within users’ daily communication tools, a move that could drastically increase engagement and exposure.
Data Access and AI Training Potential
While the agreement signals a clear expansion in Grok’s distribution, it also raises questions about data usage and training rights. On platform X, Grok is trained in part using public user content—outside of jurisdictions like the EU. Whether a similar arrangement applies to Telegram remains unclear.
Telegram hosts a large number of public Channels, used for broadcasting messages to wide audiences. These Channels could, in theory, provide a valuable source of structured and domain-specific text data—particularly appealing at a time when high-quality training data for large language models is increasingly scarce and fragmented. If xAI gains access to such data, the deal could serve both distribution and model improvement goals simultaneously.
Distribution as the Next Frontier in AI
The Telegram integration reflects a broader trend in the AI space: distribution and embedded access are becoming as critical as model quality. While developing state-of-the-art AI systems remains essential, success increasingly depends on making those systems accessible where users already are. With its integration into a widely used messaging app, Grok follows a path similar to AI assistants from Meta, Google, and OpenAI, which are being embedded in chat apps, productivity tools, and hardware.
This also points to a future where messaging platforms could become key revenue channels for AI services. With Grok Premium subscriptions now accessible via Telegram, xAI taps into not only a massive user base but also a new monetization layer, shared directly with the platform hosting the interaction.
For consumers, the move means another AI assistant—this time with Elon Musk’s branding and capabilities—will become natively available within Telegram, offering potential benefits in productivity, conversation, and content generation. For the industry, it underscores the strategic importance of pairing AI technologies with high-traffic, high-frequency user platforms in order to win the race for user engagement.