LG Uplus Debuts ixi-O AI Call Assistant in Malaysia via Maxi

LG Uplus is bringing its ixi-O AI call assistant to the international market through a new partnership with Maxis, a major telecommunications provider in Malaysia. This agreement, finalized in Kuala Lumpur on May 12, 2026, is the first global expansion for the service since its debut at MWC earlier this year. The platform will be delivered as a Software-as-a-Service (SaaS) model, specifically localized to handle the English dialect spoken within the Malaysian region.

The ixi-O AI call assistant provides a suite of automated tools designed to manage voice communications directly on a user's smartphone. Key features include real-time call recording, automated summaries of conversations, and advanced anti-spam filters. By utilizing an on-device AI engine, the service processes data locally to maintain user privacy while offering multilingual support for diverse populations.

The collaboration with Maxis allows LG Uplus to scale its AI technology beyond the South Korean market. According to the company, the rollout of the ixi-O AI call assistant in Malaysia is scheduled to begin within 2026. This move is part of a broader strategy to monetize internal AI investments by providing localized digital assistants to international telecom partners. The service aims to streamline how consumers interact with voice calls by turning spoken dialogue into searchable, summarized text without requiring cloud-based processing for every interaction.

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