Netflix Reportedly Plans $7-9 Ad-Supported Plan for Late 2026
Netflix is reportedly preparing an ad-supported plan at $7-9 per month, expected to launch in late 2026 in at least six markets. Netflix has not confirmed.
Netflix is reportedly preparing a budget tier priced at about $7 to $9 per month, according to reporting that originated with Bloomberg. The Netflix ad-supported plan is expected to launch in the last three months of 2026 in at least six markets, with the full rollout possibly extending into early 2027. Netflix has not confirmed the pricing, the market count, or the timing.
The option would sit alongside the current lineup. Netflix's US ad tier costs $8.99 per month, the ad-free Standard plan costs $19.99, and Premium costs $26.99. Measured against those listed prices, the low end of the reported range would undercut the US ad tier by about $2, while the top of the range would match it. The step up from the ad tier to the ad-free Standard plan is $11 per month.
A separate report says Netflix is weighing about 800 job cuts as viewer growth slows. That report is less established than the pricing details, and Netflix has not confirmed the cuts.
Why this matters: A cheaper ad tier would give price-sensitive viewers a lower entry point, with advertising as the trade-off. For households weighing Standard, the gap between the ad tier and the ad-free plan is the figure to compare.
Photo by Diego Alexander on Unsplash
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