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Samsung Bespoke AI Washer Joins Forces With The Devil Wears Prada 2 for New Campaign

Samsung Bespoke AI Washer

Samsung has launched a global marketing campaign for its Bespoke AI Laundry line through a creative partnership with the upcoming film The Devil Wears Prada 2. This collaboration highlights the Samsung Bespoke AI Washer and its ability to handle high-end fashion with automated precision. The campaign focuses on how artificial intelligence can simplify garment care for consumers who manage diverse wardrobes.

The core of the new hardware is the AI Wash+ feature, which uses a suite of advanced sensors to optimize every stage of the laundry cycle. For loads weighing up to 3kg, the system can automatically identify five specific fabric types: cotton, delicates, towels, denim, and outdoor wear. By recognizing the material, the machine adjusts its movements to prevent damage while ensuring a thorough clean.

Advanced Sensing and Efficiency

Beyond fabric recognition, the Samsung Bespoke AI Washer utilizes turbidity sensors to monitor the cleanliness of the water during the cycle. If the sensors detect high levels of soil, the machine automatically extends the rinsing time. Conversely, if the load is relatively clean, it shortens the cycle to save water and energy. The Flex Auto Dispense system complements this by calculating and releasing the exact amount of detergent needed based on the weight and soil level of the clothes.

For users with busy schedules, Samsung has included a Quick Course that allows for a full wash and dry cycle in just 69 minutes. This speed is achieved by coordinating the washer and dryer settings through the AI-driven platform. The campaign with The Devil Wears Prada 2 emphasizes that even the most demanding fashion requirements can be met with these automated tools.

As of May 2026, the Samsung Bespoke AI Laundry lineup is being promoted globally, bringing these smart features to modern homes. The integration of AI Wash+ aims to remove the guesswork from laundry, ensuring that expensive or delicate items receive the specific care they require without manual configuration.

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