Samsung Brings New Moomin Art Collection to The Frame and OL

Samsung has expanded its digital art library through a new partnership with Moomin Characters Oy Ltd., bringing the beloved Finnish characters to home screens. The Samsung Art Store now includes a curated Moomin art collection featuring 60 digital artworks of the iconic characters created by artist Tove Jansson. This release, available starting May 18, 2026, spans decades of artistic history, from the original black-and-white novel illustrations of the 1940s to the later, more colorful watercolor book covers.

The new Moomin art collection is designed to integrate themes of nature and optimism into the living space. Owners of The Frame and select 2026 OLED TV models, including the S95H and S99H, can access these pieces immediately. The collection provides a diverse look at Jansson's career, allowing users to display classic literary sketches or more modern interpretations of the Moominvalley world.

Samsung confirmed that the artworks are accessible via a standard Art Store subscription. This addition follows a series of high-profile collaborations for the platform, which aims to transform televisions into digital galleries when not in use for traditional viewing. The 60-piece set is available globally, ensuring that fans of the series can customize their hardware with these specific illustrations.

For users with compatible hardware, the Moomin art collection can be found within the Art Store interface on the television. The company continues to update its digital catalog to provide more variety for its lifestyle display lineup, focusing on both historical significance and contemporary appeal.

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Samsung Art Store Welcomes the Wonderful World of the Moomins in New Global Collaboration

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