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Google Brings Gemini Memories and AI Migration Tools to UK Users

Gemini Memories

Google has launched its Gemini Memories feature in the United Kingdom, providing users with a more personalized and context-aware artificial intelligence experience. This update allows the AI assistant to retain information from previous interactions, such as professional objectives or specific dietary preferences, to inform its future responses. By remembering these details, the assistant aims to act as a persistent digital companion rather than a transactional chat interface.

The rollout addresses a previous gap in the UK and European markets where these personalization settings were restricted due to data privacy considerations. Users now have the ability to toggle these memory functions within their account settings, ensuring they maintain control over what the AI stores. This expansion is part of a broader effort to make Gemini more competitive with other persistent AI assistants that already offer long-term context retention.

Simplified Migration with Gemini Memories

Alongside the personalization update, Google introduced new switching tools designed to help users move their data from rival platforms. The Memory Import feature allows for the manual transfer of preference summaries, enabling a quick setup for those moving from other services. This tool is intended for users who want to carry over specific instructions or personal context without starting from scratch.

For a more comprehensive transition, a new Chat History Import tool supports the upload of conversation logs from competitors like ChatGPT or Claude. This system accepts .ZIP files up to 5GB in size, allowing users to maintain the continuity of long-running threads within the Google ecosystem. These features are currently rolling out to consumer accounts across the UK as of April 29, 2026.

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Gemini launches new personalisation features in the UK

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