Meta Glasses Debut at $299 as Company Launches Own-Brand Wearable Line
Meta has introduced its first own-brand wearable, the Meta Glasses, a line of AI-powered smart eyewear that starts at $299. The new devices, built in partnership with EssilorLuxottica, drop the Ray-Ban branding that defined Meta's earlier smart glasses lineup and launch with three frame styles and 26 color and style combinations.
Announced this week, the Meta Glasses are priced $80 below the entry-level Ray-Ban Meta frames. The lineup includes the Meta Adventurer with a clean rectangular shape, the Meta Fury with a bolder frame, and a Kylie Jenner collaboration called Meta Glasses by Kylie featuring a slim oval design. All frames work with prescription lenses and offer three-way adjustable nose pads for fit customization.
What the Meta Glasses Can Do
Meta has packed the glasses with the same core technology that powered the Ray-Ban Meta line. An integrated camera captures photos and video and enables AI visual queries through the Meta AI assistant. Open-ear speakers deliver audio without blocking ambient sound, and a multi-mic array reduces wind noise during calls and recordings. A dedicated action button on the frame provides quick access to the AI features.
The shift away from licensed branding is a strategic move for Meta. The company and EssilorLuxottica jointly account for over 80% of the smart glasses market, with millions of units sold since 2021. By launching under its own name, Meta gains more control over the product identity while still relying on EssilorLuxottica's manufacturing and lens expertise.
Availability and Competition
The Meta Glasses are available starting today at Meta's online store and through select retailers. The $299 starting price positions them as a more accessible entry point into AI wearables compared to the Ray-Ban Meta line, which starts at $379.
With the smart glasses market still relatively small but growing, Meta's lower price and expanded style options could accelerate consumer adoption. The collaboration with Kylie Jenner also signals an effort to push the glasses beyond the tech enthusiast audience and into fashion-conscious buyers.
Sources
We're Partnering With EssilorLuxottica to Launch Meta Glasses
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