Switch 2 Price Hike: $499.99 US, £419.99 UK From Sept 1
Nintendo has confirmed the Switch 2 price hike. From September 1, 2026, the console will cost $499.99 in the US and £419.99 in the UK. Video Games Chronicle reports that Nintendo posted the new UK figure on its official store account this week. The £419.99 price, £24 above the current £395.99, is the first Switch 2 price to cross £400 in the UK.
Nintendo had already set higher prices for the US, Canada, and the eurozone before revealing the UK figure this week. According to TechRadar, the US price moves from $449.99 to $499.99, Canada from $629.99 to $679.99, and the eurozone and Ireland from €469.99 to €499.99. Japan's region-locked model already jumped from ¥49,980 to ¥59,980 on May 25.
Why Nintendo is raising the price
Nintendo first signaled the worldwide price change in May 2026, according to Nintendo Life. The company attributed the move to higher component costs and a changed market picture, singling out memory chips. AI data centers have driven up demand for RAM, and console makers are now paying more for it.
The Switch 2 went on sale in June 2025 with Nvidia's custom Tegra T239 processor, 12GB of memory, and a 7.9-inch 120Hz display. Its launch price had not changed until this revision.
The September increase will be the first price change for the Switch 2 since release. That record will set Nintendo's console apart from Sony and Microsoft, both of which have raised prices several times during the current generation. The Switch 2 had been the outlier; now it is moving in the same direction.
Where the Switch 2 lands after September 1
The new UK price will put the Switch 2 directly below Microsoft's most affordable machine. The 512GB Xbox Series S now sells for £429.99 in the UK and €499.99 in Europe after its own recent increase. From September, the Switch 2's £419.99 will sit £10 below that price, leaving a narrow gap between the two entry-level consoles.
US shoppers are already seeing the change in stores. Demo kiosks at Best Buy, Target, and Walmart display notices saying the suggested retail price will rise to $499.99 on September 1, with a footnote that actual pricing may vary by retailer. The current $449.99 price and the “Choose Your Game” bundle remain available until August 31.
What the Switch 2 price hike means for buyers
The practical effect will be a $50 premium in the US and £24 more in the UK starting next month. Anyone who buys before September 1 can lock in the old price, and the in-store notices give shoppers a clear deadline. Because the increase will land before the holiday shopping season, the entry cost will rise for everyone who waits.
Why this matters
The Switch 2 price hike shows that even this generation's strongest console launch is not immune to component-cost pressure. AI-driven memory prices have reached the consumer shelf. For buyers, the window at current prices is short: after August 31, the base console will cost more in every major market.
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