Google Preferred Sources puts readers in control
Google is putting readers in charge of their own feeds. A new Google Preferred Sources button, announced this week by Mrinalini Loew, General Manager of the Google Search Ecosystem, lets publishers embed a one-click control on their pages. A reader who clicks it adds the publisher to their personal source list and lands right back on the article they were reading.
What Google Preferred Sources does
Stories from a reader's preferred sources are given priority placement in Top Stories, AI Overviews, and AI Mode. Readers can fine-tune their list from Google's source preferences page, while publishers can copy the button's embed code from Google Search Central documentation. The company says readers have already chosen more than 600,000 unique sources.
Discover is adding natural-language controls in the Google app, with the rollout beginning in coming days. From any card's three-dot menu, users can type what they want to see more or less of and the feed adjusts immediately, remembering each request. Google News audio briefings on Android are also gaining topic-based curation, complete with source attribution, links to full articles, and deeper-dive stories produced through a news AI pilot with publishers.
Why this matters
For publishers, Google Preferred Sources is a direct, embeddable route to loyal readers at a time when AI Overviews and AI Mode are reshaping referral traffic. For readers, it turns personalization into an explicit choice that travels with them across Search, Discover, and News.
Sources
Personalize the content you see on Search, Discover, and News
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Researched and cross-referenced against primary sources by the Bytevyte editorial team. This article was generated with the assistance of artificial intelligence and reviewed by the Bytevyte editorial team.